HUGO BOSS INDUSTRY PROJECT: 

HB055

March - June 2019

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Brief:

Design a mens lifestyle collection for the Boss sub-brand suitable for AW/20. The collection must be able to be worn on a 24 hour period, versatile products that fit every occasion. With a balance between style and function we were asked to focus on future technologies and design a collection that might represent the brand in the years to come.

Choosing to be literally inspired by technology my collection is inspired by depictions of the future through concept art, including architecture, tech and cyborgs with sci-fi futurism aesthetics