FITFLOP INDUSTRY PROJECT: 

FITFLOP X LCF- AKIKO

-SELECTED FINALIST-

February - March 2019

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Brief:

Design a womens shoe for AW/19, August release, for Fitflop’s ‘Micro wobble board’ sole.

Inspired by upcoming trends and your personal inspiration the shoe must fit their athleisure concept and be appealing to their existing customer but also appeal to a new and younger audience.

My work was mainly inspired by traditional Asian design in the form of garments, decor, architecture and art, as well as current Haute Couture fashion runways.